Download PDF, EPUB, MOBI International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants
Download PDF, EPUB, MOBI International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants
International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants by Jessica Katharina Winkler
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Author: Jessica Katharina Winkler
Page Count: 161 pages
Published Date: 11 Feb 2010
Publisher: Peter Lang GmbH
Publication Country: Frankfurt am Main, Germany
Language: English
ISBN: 9783631602003
File Name: International.Entry.Mode.Choices.of.Software.Firms.An.Analysis.of.Product-Specific.Determinants.pdf
Download Link: International Entry Mode Choices of Software Firms An Analysis of Product-Specific Determinants
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When entering foreign markets, software firms need to make a fundamental choice regarding the distribution arrangements for software products and related services. This choice may involve contracting with local partners or entering foreign markets through company-owned channels. This book focuses on analyzing such boundary choices. Taking a resource-based and knowledge-based perspective, a research model is developed that outlines software firms' international entry mode choices in the light of software product and service characteristics. The research model is tested based on survey data from medium-sized German software firms that operate internationally. Thus, the book provides theoretically and empirically grounded insights into the determinants of software firms' entry mode choices.
Read online International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants Buy and read online International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants Download International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants
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International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants by Jessica Katharina Winkler
Author: Jessica Katharina Winkler
Page Count: 161 pages
Published Date: 11 Feb 2010
Publisher: Peter Lang GmbH
Publication Country: Frankfurt am Main, Germany
Language: English
ISBN: 9783631602003
File Name: International.Entry.Mode.Choices.of.Software.Firms.An.Analysis.of.Product-Specific.Determinants.pdf
Download Link: International Entry Mode Choices of Software Firms An Analysis of Product-Specific Determinants
---------------------------------------------------------------
When entering foreign markets, software firms need to make a fundamental choice regarding the distribution arrangements for software products and related services. This choice may involve contracting with local partners or entering foreign markets through company-owned channels. This book focuses on analyzing such boundary choices. Taking a resource-based and knowledge-based perspective, a research model is developed that outlines software firms' international entry mode choices in the light of software product and service characteristics. The research model is tested based on survey data from medium-sized German software firms that operate internationally. Thus, the book provides theoretically and empirically grounded insights into the determinants of software firms' entry mode choices.
Read online International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants Buy and read online International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants Download International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook International Entry Mode Choices of Software Firms : An Analysis of Product-Specific Determinants
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